- Category: Editorials
- Created on Tuesday, 19 October 2010 17:57
- Written by Derrick de KErckhove and Eric McLuhan
- Hits: 2283
2011 has been the year of numerous celebrations for the McLuhan centennial. It is wonderful to see how, the world over, the life and works of Herbert Marshall McLuhan are being celebrated 100 years after his birth on July 21st, 1911. McLuhan was so much ahead of his time, that after a brief but enviable fame, he was forgotten even during the last ten years of his life. He died December 31st, 1980, and a few conferences were dedicated to him, mostly in Italy, and fewer in Canada. And yet, in July 1986, the Times Literary Supplement actually declared that, for a short while, Toronto, thanks to him and the School of Toronto (Harold Innis, Eric Havelock, McLuhan and his followers, some of whom are in this first issue, became the intellectual centre of the world.
It took the world almost 50 years to catch up with his extraordinary predicting abilities and verify the following two sentences from the first version of Understanding Media (1962):
- Category: Events
- Created on Monday, 20 September 2010 18:38
- Written by Matteo Ciastellardi
- Hits: 1817
The Gutenberg Galaxy in the Era of Convergence Culture, seminar by Emanuela Patti, IN3 Visiting Professor, on December 1st, IN3 - Barcelona. This seminar focused on the concept of “printed book” in the era of convergence culture (Jenkins, 2007; Shirky, 2008) to rethink new narratives. In particular, it explored the concept of the “technologizing of the word” (Ong, 1982), to illustrate the process of redesigned continuity between the most important example of the Gutenberg galaxy, the printed book, and its digital reinventions. In order to approach the concept of “book” as the depot of knowledge and perceptions, this seminar first briefly explored the shift from orality to writing culture, to finally investigate the new dimension of a participative and interactive communication framed in the postmodern “McLuhan Galaxy” (Castells, 2000), which is characterized by a connective way to merge the tradition of orality with the new forms of writing, in what has been defined as the “wedding between language and electricity” (De Kerckhove, 2010). In this context, McLuhan’s thought seems to be the most appropriate one to face the challenge and produce a new supporting tool oriented to promote knowledge and research around this new media scenario.